1. Introduction

Welcome to adsdev.rs ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our website https://adsdev.rs (the "Site").

2. Information We Collect

We may collect the following types of information:

• Personal Information: Name, email address, phone number, or other contact details you provide voluntarily.
• Usage Data: Information about how you interact with our website, such as IP addresses, browser type, and pages visited.
• Cookies and Tracking Technologies: We may use cookies and similar tracking technologies to improve user experience. For more information, please review our Cookie Policy.

3. How We Use Your Information

We use the collected data for the following purposes:

• To provide and maintain our services
• To improve user experience and website functionality
• To respond to inquiries or customer support requests
• To comply with legal obligations
• To perform analytics, including tracking website usage with Google Analytics (only if you provide explicit consent via our cookie banner). For security reasons, hCaptcha cannot be disabled and is required to interact with forms.

4. How We Share Your Information

We do not sell or rent your personal data. However, we may share your information with:

• Service Providers: Third-party providers that assist with website operations.
• Legal Authorities: If required by law or to protect our rights.

If your data is transferred outside Serbia or the EEA, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission. Our third-party service providers, including Google (Google Analytics) and Intuition Machines (hCaptcha), process personal data only under contractual agreements that comply with GDPR and Serbian ZZPL. These agreements ensure that data is processed solely for the purposes specified in this Privacy Policy and is not used for any other purpose.

Additionally, Google and Intuition Machines provide Data Processing Agreements (DPA) as part of their standard terms, ensuring compliance with GDPR and Serbian ZZPL.

Data Storage and Transfers:

• Google Analytics may store and process data on servers located in the United States and other jurisdictions.
• hCaptcha (Intuition Machines) processes data primarily in the United States.
• If data is transferred outside the European Economic Area (EEA) or Serbia, it is protected under Standard Contractual Clauses (SCCs).

We do not use your personal data for marketing purposes, and we do not send marketing emails or promotional communications.

5. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: When you voluntarily provide your information (e.g., contact forms, cookies).
• Contractual necessity: When processing is required to fulfill a contract with you.
• Legal obligations: When processing is required by law.
• Legitimate interests: For analytics, security, and website improvements, provided your rights are not overridden.
• Security and Fraud Prevention: We use hCaptcha under our legitimate interest to protect our website from bots, fraudulent activities, and unauthorized access.

Automated Decision-Making and Profiling: We do not engage in automated decision-making that produces legal effects concerning you or significantly affects you in a similar way. However, our security system, including hCaptcha, may automatically determine whether your interactions with the site resemble those of a bot or a human. This process is based on behavioral analysis (e.g., mouse movements, typing patterns, IP address checks).

If you believe that an automated decision has negatively impacted your access to our services, you have the right to request human intervention and challenge the decision by contacting us at .

6. GDPR and Serbian ZZPL Compliance

If you are a resident of the European Economic Area (EEA) or Serbia, you have specific rights under the General Data Protection Regulation (GDPR) and Serbian Law on Personal Data Protection (ZZPL, Zakon o zaštiti podataka o ličnosti), including:

• The right to access, rectify, or erase your personal data.
• The right to restrict or object to data processing.
• The right to data portability.
• The right to withdraw consent at any time where processing is based on consent.
• The right to lodge a complaint with a supervisory authority.

If you have concerns regarding the processing of your personal data, you have the right to file a complaint with the Commissioner for Information of Public Importance and Personal Data Protection of the Republic of Serbia. More information can be found at https://www.poverenik.rs .

Data Controller: ADSDEV DOO, registered in Serbia, Novi Sad.

7. Cookie Policy

We use cookies and similar tracking technologies to enhance user experience, analyze site traffic, and improve our services. You can choose which cookies to accept via our cookie banner. Essential cookies are required for website functionality and cannot be disabled.

Types of Cookies We Use

• Essential Cookies: These cookies are necessary for the website to function properly. They enable basic features such as security, page navigation, and form submissions.
• Analytics Cookies: We use Google Analytics to collect anonymous usage data to understand how visitors interact with our website. These cookies help us analyze page views, traffic sources, and user behavior to improve our services. Google Analytics will only be enabled if you explicitly consent via our cookie banner. You can withdraw consent at any time in the cookie settings.
• Security and Bot Protection Cookies: We use hCaptcha to prevent spam and protect our website from automated abuse. hCaptcha is implemented based on our legitimate interest in ensuring website security and preventing fraudulent activities. It does not collect personal data for advertising or marketing purposes.

hCaptcha and Data Processing

hCaptcha is provided by Intuition Machines, Inc., a company based in the United States. When using hCaptcha, certain personal data (such as IP address and browser details) may be processed and transferred outside the European Economic Area (EEA). hCaptcha is implemented for security reasons under our legitimate interest. To ensure data protection, hCaptcha relies on Standard Contractual Clauses (SCCs) approved by the European Commission. hCaptcha does not use collected data for advertising or tracking purposes.

As hCaptcha is a critical security feature, it cannot be disabled. If you do not consent to hCaptcha's data processing, we recommend avoiding forms and interactive elements on this website.

Managing Cookies

You can control or disable cookies through your browser settings. Most browsers allow you to:

• Block all cookies except essential ones.
• Enable notifications when cookies are being used.

Third-Party Services

For more information on how Google Analytics and hCaptcha handle your data, please refer to their privacy policies:

• Google Privacy Policy
• hCaptcha Privacy Policy

We have signed Data Processing Agreements (DPA) with these service providers to ensure that data processing complies with GDPR and Serbian ZZPL requirements.

8. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

10. Contact Information

The data controller for your personal data is ADSDEV DOO. You can contact us using the following details:

Address: Serbia, Novi Sad 21100, Katolička porta 6/1/3
Contact Email:

Currently, we do not have a designated Data Protection Officer (DPO). However, if you have any questions regarding the processing of your personal data, please contact us via the email provided above.

11. Data Retention

We store personal data collected through contact forms for up to 6 months. Usage data and analytics information are retained for up to 24 months, unless legal requirements or ongoing interactions necessitate a longer retention period.

12. Data Security

We implement reasonable security measures to protect your data from unauthorized access, alteration, or disclosure. However, no method of transmission over the Internet is 100% secure.

Data Breach Notification: In the event of a data breach that may pose a risk to your rights and freedoms, we will:

• Notify the relevant data protection authority within 72 hours of becoming aware of the breach, in accordance with GDPR and ZZPL requirements.
• Inform affected users without undue delay if the breach poses a high risk to their rights and freedoms.
• Provide details of the breach, including its nature, potential impact, and measures taken to mitigate the risk.

If you suspect any security vulnerabilities or unauthorized access to your personal data, please contact us immediately at .

13. Your Rights and Choices

Depending on your location, you may have the following rights regarding your data:

• Access, update, or delete your personal information.
• Opt-out of certain data collection practices (e.g., cookies).
• Withdraw consent where applicable.

We do not send marketing emails or promotional messages, so you will not receive marketing communications from us.